A rising adult content platform in Austria and Europe has enlisted our services. Following initial promotional endeavors, they identified key obstacles hindering their online expansion, including technical shortcomings on their website, a convoluted site architecture, and external factors negatively impacting their search engine rankings.
Initial Expectations and Planning
In April 2023, we initiated a collaboration with the website to create a customized SEO strategy tailored to their requirements. It is crucial to address the distinct needs of each service and industry, encompassing website layout and link establishment. Following an initial assessment, we devised an action plan, while their team began making improvements to the website. By May, we had commenced a comprehensive SEO management and launched our campaign for building links.
Deep-Dive Technical Audit
We began by performing a detailed technical assessment to identify ways to enhance the website for optimal user satisfaction and address any significant technical problems.
- The website’s structure had inadvertently generated a multitude of identical pages, resulting in a diluted online presence and weakened search engine rankings. By dispersing its ranking authority across numerous duplicate pages, the site struggled to establish a single, dominant page, ultimately leading to
- Redirect Problems – The website could be reached with or without the ‘www’ prefix, leading to a division in domain authority. This dual identity perplexed search engines and diminished the site’s ability to rank effectively.
- Canonical Tag Misdirection – A critical mistake was made to point search engines to the original content, as they were inadvertently directed to a separate domain, effectively transferring SEO benefits to an unrelated website.
- Absence of Micro Markup – The absence of schema markup resulted in the website being less visible to search engines, causing missed chances to enhance SEO and improve the appearance and information provided in search result listings for users.
Recommendations and Solutions
Following a thorough analysis of the initial audit results, we developed a focused strategy to address and resolve the identified problems.
- Enhancing the Website’s Architecture – Our proposal involved a restructuring effort to duplicates, merge similar pages, compress images, and ensure that search engines could easily understand the site’s content, listings, and descriptions, ultimately leading to improved search engine rankings.
- Redirect Transformation – We established various redirections to direct visitors to one primary URL, enhancing our domain’s credibility and reducing ambiguity for both search engines and users.
- Canonical Corrections – We adjusted the canonical tags to ensure that our client’s SEO value is safeguarded by directing them to the appropriate domain.
- Enhancing Markup – We recommended that our client adopt schema markup to enable search engines to better understand and organize their website’s content, leading to increased online visibility and a higher number of website visitors.
Link-Building Strategy
As the site’s internal problems were being resolved, we began implementing an external strategy to build links. This involved producing content for reputable websites in order to generate backlinks, which serve as endorsements. Backlinks are crucial for enhancing a website’s credibility and search engine ranking, making it more trustworthy to both search engines and visitors.
Continuous Monitoring and Reporting
During the project, we regularly updated the client with thorough progress reports, emphasizing how our work positively affected their search engine rankings. We also consistently gathered input from their team, collaborating on creating fresh content and proposing innovative concepts for their website.
Our Results
- Website Optimization
Fixing the technical problems resulted in a more streamlined website that was easier for search engines to categorize and rank. The organization of the website was enhanced, making it simpler for users to locate pages and, and allowing images to be displayed in better quality without slowing down loading times.
- Boost in Organic Traffic
X21 times rise in organic traffic!
Our external optimization efforts yielded remarkable results, with a significant surge in organic traffic – a 21-fold increase – from April to November, according to Ahrefs metrics. This substantial growth, from 71 to 1,643, marked a major milestone, indicating that our efforts were starting to bear fruit.
And here’s the dynamics from the GSC performance report:
- Organic Keyword Growth
476% increase in the number of organic keywords!
The website started appearing in search results for a greater variety of terms, experiencing a significant boost of 476% in organic keywords, rising from 264 to 1,523, which greatly enhanced its visibility.
- Increased Traffic for Target Keywords
The keywords that our client wanted the most, based on their industry and location in central Europe, experienced a significant rise over the course of seven months. This resulted in their website reaching a wider audience than originally intended.
- Backlinks
Thanks to our continuous work on building connections and adapting our approach, we are witnessing a steady rise in backlinks to the client’s website. This growth is significant as it enhances search engine rankings and boosts the website’s visibility to users who may not discover it naturally.
- Our Ongoing Collaboration
Our work with the client is far from finished! We are committed to continually adjusting and improving our tactics to support their expansion and establish a strong industry presence, both domestically and internationally.
Final Words
Our partnership with the client’s website has demonstrated that SEO involves more than just fixing technical issues and building links – it also entails reshaping the narrative surrounding a business. Through identifying key issues and implementing a targeted SEO strategy, we have assisted them in achieving substantial growth in website traffic and search engine rankings. By providing regular updates on progress, gathering input from their IT and business teams, and developing an adaptable and sustainable approach, our client is equipped with all the necessary resources to establish a strong presence in the competitive online adult entertainment sector. We are committed to collaborating with clients of all sizes, budgets, and industries to leverage SEO effectively and thrive.